Research & Positioning · 2025
Trailform.
Positioning for an outdoor apparel brand launching a new hiking line.
Case study
Client
Trailform.
Service
Research & Positioning
Year
2025
Positioning for an outdoor apparel brand launching a new hiking line. I worked with the brand team across the cycle that mattered for the brief: positioning, organic go-to-market and content that matched the product.
