Go-to-Market · 2020
Lenscraft.
Product storytelling and launch support for camera and action-cam gear.
Case study
Client
Lenscraft.
Service
Go-to-Market
Year
2020
Product storytelling and launch support for camera and action-cam gear. I worked with the brand team across the cycle that mattered for the brief: positioning, organic go-to-market and content that matched the product.
