Consumer product · 2024

Kingo

A product story the right buyers can find.

Kingo had a product worth buying and a feed that still sounded like everyone else. I clarified who it is for, set organic go-to-market goals and made a 10-video campaign series so the right audience could find the product, remember it and share it for the right reason.

Work with me

Kingo sales AI app on a phone, with floating opportunity and assistant cards

Campaign brief

Research and go-to-market goals.

Market research

We reviewed Kingo’s category neighbours, retail language and how buyers describe the product when they recommend it to a friend. The gap was not volume. It was clarity: features were listed, but the job-to-be-done was soft. Competitor content rented trends. Kingo needed a series that made the product’s job obvious in seconds.

Go-to-market goals

Lock ICP and the one job the product wins on
Build messaging and hooks that carry a full campaign series
Ship 10 videos across Instagram, TikTok, YouTube and LinkedIn
Grow organic discovery without relying on paid boosts

Results

What the campaign achieved.

The campaign gave Kingo a clear product story and a content system that compounds. Organic views and saves rose, and the brand stopped resetting the narrative with every post.