Play video
Clients
All clients
Consumer product · 2024
Kingo
Testimonials and street marketing that still hold on social.
Research showed Kingo wins when real buyers speak and when the product shows up in the street, not when another feed post lists features. We pushed hard on testimonials and street marketing, then moved every cut to social so the brand keeps a clear, repeating standard online.
Campaign brief
Research and go-to-market goals.
Market research
We tested how buyers actually decide: category neighbours, retail language, and what lands when someone recommends Kingo to a peer. Feature explainers underperformed. Testimonials and street marketing outperformed everything else — proof from people who already use it, plus presence in the real world. Social still matters, but as the distribution layer, not the only creative idea.
Go-to-market goals
- Lead the campaign with testimonials and street marketing
- Keep product proof specific: who buys, what they win, why they stay
- Ship every cut to Instagram and the other socials to hold a consistent brand standard
- Grow organic discovery without renting attention every week
Results
What the campaign achieved.
Kingo stopped guessing what to post. Testimonials and street cuts became the spine of the campaign, then landed on social as one clear standard. Organic views and saves rose, and the feed finally sounded like the product buyers already trust.
640K+
Organic views
+52%
Saves vs prior month
2.1×
Avg. engagement rate
4
Campaign reels shipped
What I built
Immerse yourself in the series.
Videos play on this page, so you can stay with the story without leaving the site.
More clients
