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Team retreats & experiences · 2025
The Pine
Team retreats in Europe, told as a series people book.
The Pine is the all-in-one platform for company getaways across Europe: stays, curated experiences and on-site facilitation in one flow. I helped the brand get clear on who books retreats and why, then built a 10-video campaign series so HR and team leads could find them, trust the offer and request a quote without paid ads.
Campaign brief
Research and go-to-market goals.
Market research
We mapped how teams buy retreats in Europe: HR and office managers juggling venues, activities, food and logistics across multiple vendors. Competitor teardowns showed most players sell either a hotel or a single activity. The Pine’s edge is the full getaway in one place. Interviews confirmed buyers need proof of connection, focus and growth, not another vague “epic team building” promise.
Go-to-market goals
- Follow one team getaway from “we need an offsite” to quote
- Cover stay, experience, host, destinations, logistics, then proof
- Shoot handheld on location with real teams — never brochure polish
- Open on the planning headache so scrollers stop before the offer
Results
What the campaign achieved.
The series turned a multi-vendor planning headache into a clear product story. Organic views and quote intent rose without ads, and The Pine finally had a campaign library that shows stays, experiences and facilitation as one coordinated getaway.
1.2M+
Organic views
3.4×
Avg. watch time vs prior posts
+48%
Quote form starts in 60 days
10
Campaign videos shipped
What I built
Immerse yourself in the series.
Videos play on this page, so you can stay with the story without leaving the site.
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