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Adventure experiences · 2025
Go Guide
Adventure experiences, with a story that sounds like the field.
Go Guide runs adventure experiences for people who want the trip, not the brochure. They already had a strategy. I built a 10-video content series around one campaign so every piece sounds like them in the field, works with the next cut, and keeps people watching instead of scrolling past another random post.
Campaign brief
Research and go-to-market goals.
Market research
We audited how adventure brands sell experiences online: glossy highlight reels, vague “epic” language and little proof of what a guest actually does on day one. Competitor teardowns and guest-language interviews showed Go Guide’s edge was operational clarity and on-the-ground energy, not another cinematic montage. The market already knew the category. It needed a brand that felt like the trip itself.
Go-to-market goals
- Translate the existing strategy into one campaign story guests can repeat
- Ship 10 complementary videos that sound like Go Guide in the field
- Prioritise Instagram and TikTok for discovery, with YouTube for longer proof
- Raise organic enquiries without buying a spike of attention
Results
What the campaign achieved.
The series finally sounded like the brand outdoors: pieces that work together, stories people stay with, and a library the team can keep running. Organic reach and enquiry intent rose without paid ads.
860K+
Organic views
2.8×
Completion rate vs prior Reels
+36%
Enquiry form starts
10
Campaign videos shipped
What I built
Immerse yourself in the series.
Videos play on this page, so you can stay with the story without leaving the site.
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